the convergence of marketing & technology
The role of the media marketeer just got a whole lot harder.
Technology and marketing have become inseparable bed fellows - whether its automated trading or finding the most appropriate tech partners to drive interaction with your brands, technology is at the very core of how our customers view and interact with us.
As technology now delivers everything from efficiency to 'on the street' experiences - marketeers must not only embrace the right technology platforms to help attract, acquire and retain customers but also build the right story to drive adoption both with internal and external customers.
Decoded Media is a marketing and technology agency that cuts through the world of options to bring simple marketing stories & tech solutions to media owners and agencies