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Tell Your Story Through Video
If a picture is worth a 1000 words, then a video can tell, engage and create real and meaningful connections.
You don't have to be Apple or John Lewis to take your viewer on a truly immersive journey. Decoded Media deconstructs the essence of your product and message into a piece of video content that paints a picture you'll be proud to show.
You don't have to be Apple or John Lewis to take your viewer on a truly immersive journey. Decoded Media deconstructs the essence of your product and message into a piece of video content that paints a picture you'll be proud to show.
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Amscreen were looking to highlight their unique point of difference as a full service, end to end screen solutions provider. As a positioning, this brief may not have obviously lent itself to a immersive show-reel however every brand has a story to tell. Decoded Media wrote and directed a video to bring to life the 'unseen' Amscreen, showcasing their product and service in a clear and engaging 2 minute piece of content. |
Decoding Technology
As consumers and business professionals, we're now exposed to innumerable options with regards to technology and how we activate them - it can sometimes be a hectic and confusing landscape to navigate. However, in order to maintain relevance in today's connected and digital world, its imperative we stay abreast of the latest developments and then review, adopt and commercialise these opportunities where appropriate.
Deciphering this world of options is a key strength of Decoded Media. Our experience has driven partnerships with Google (as part of a pre-cursor test to the launch of Google Glass), developed the first national network of facial recognition audience measurement platforms and we are currently working on the adoption of programmatic integration across a number of media owners.
Generating Conversation Via Creative Marketing Campaigns
All too often, business to business marketeers forget that their customers are consumers too. Generate talkability through conversation and disruptive ideas and capture the attention of your audiences on every level.
Ideas I've delivered such as Time To Consider, Underground Writer and Look for Longer (featured below) all tapped into a need to play, provide an opinion or offer viewers a platform to express their views and in turn, delivering significant results as seen from the below case study
Ideas I've delivered such as Time To Consider, Underground Writer and Look for Longer (featured below) all tapped into a need to play, provide an opinion or offer viewers a platform to express their views and in turn, delivering significant results as seen from the below case study
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Repositioning & Sales Asset Creation
We all have the ability to tell a story, but ensuring this is the right story, told in the right way for our audience is often the difference between success and failure. Clarity and consistency are absolutely paramount in establishing a clear proposition and sometimes the trusty PowerPoint or Key Note deck is the best way to do this quickly, simply and en masse.
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Decoded Media helped build a simple deck for Amscreen that included clear bullets, info-graphics and testimonials.
The deck sets the scene and quickly provides answers to many of the standard but important questions that customers may have. Real-life, in-situ visuals, video testimonials and animated content also play a key role in building the story in a simple and engaging format. |
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Copywriting
A great piece of copy should not distract, but instead add value to the readers mindset at that moment in time, enhance their journey, be contextually relevant and leave a lasting impression that inspires them to discuss and consider after exposure. Whether its long copy or a simple tweet, great copy isn't about selling, its about telling a story.
The two campaign examples I delivered below consider all of these variables and created stand-out pieces of content that generated significant talk-ability amongst consumers and agencies alike.
PR
Remember when PR used to mean a simple mass mailing to a list of contacts? These days you have to work a bit harder...
Great PR is about social & directly engaging with key customers, generating debate and creating assets that help you stand out from the crowd. A great piece of PR will generate incoming calls from customers and journalists alike.
I have written and delivered innumerable PR releases and campaigns over the years - some serious, some spoofs but all have tied closely back to a clear overall objective of educating, creating awareness and ultimately generating leads. Below features a piece of coverage and follow up interview with the BBC on facial detection and tracking (go to 2:30)
Great PR is about social & directly engaging with key customers, generating debate and creating assets that help you stand out from the crowd. A great piece of PR will generate incoming calls from customers and journalists alike.
I have written and delivered innumerable PR releases and campaigns over the years - some serious, some spoofs but all have tied closely back to a clear overall objective of educating, creating awareness and ultimately generating leads. Below features a piece of coverage and follow up interview with the BBC on facial detection and tracking (go to 2:30)
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Further opinion pieces and PR include: Mediatel: The Nurture Nurture Debate WIRED Magazine: My Identity For Sale IFTTT & OOH: Playing with Data Campaign: Ad Blocking |
Website Creation
Websites are our shop window to the online world and an opportunity to communicate who we are and what we stand for.
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Decoded Media focus on keeping your site clean and simple (and easy to update), providing useful resources as well as directing traffic through SEO and social to ensure repeat visits. The adjacent example originally had over 100 separate pages / links - this was distilled down into something DigiCom's customers found easy to navigate and it quickly managed to direct and fulfil their reason for visiting. Visit digicomooh.com |
Testimonials
Nothing says 'work with us' like a third party testimonial. Whether its everyday consumers or one of your key customers, accreditation and acknowledgement from a respected pier or your audiences can carry a lot of weight
Decoded Media can deliver in-situ video testimonials or in-office talking heads through carefully managed briefing, direction and production. The following examples feature Clear Channel's CEO on Amscreen & commuters on a campaign I devised for CBS Outdoor.
Decoded Media can deliver in-situ video testimonials or in-office talking heads through carefully managed briefing, direction and production. The following examples feature Clear Channel's CEO on Amscreen & commuters on a campaign I devised for CBS Outdoor.
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